STB Endorses Stephanie Okereke as Kanekalon Ambassador
Nollywood star actress Stephanie Okereke has been confirmed as the brand ambassador for Kaneka to promote Kanekalon as the best hair fiber that enhances glamorous women beauty.
The endorsement which came with a huge sum of one hundred thousand dollars will sell Stephanie engaged in Kanekalon Brand Building campaign, Kanekalon Salon Storm Activation, Kanekalon Night of 1000 braids event and other brand promotional activities.
Stephanie will be the major face of Kaneklon in Nigeria and would visits some selected salons in Lagos during the Kanekalon 3,000 salon storm project educating end-users and hairstylists about the benefits of the brand.
STB McCann, the agency that facilitated this endorsement is a key player in the marketing communication sector. STB McCann has handled several activations for Kanekalon in Nigeria such as the Kanekalon Naija Hair Parade, a braiding competition that celebrated Nigeria’s 50th Independence anniversary in 2010 held in Lagos, Enugu, Port-Harcourt, and Abuja. Also, STB managed Kanekalo Night of 1000 Braids late November, 2010.
